Sources of Information in Advertising
I will explaining in detail how a client and agencies in the advertising industry gather information before they start producing a new advertising campaign and, also what the following sources of information are and why they are useful tool.
Television ratings can be found either on Youtube or the website of the TV ad. This could be a good source of information in advertising because it helps the producer know the public opinion based on the program, what they think of the actors, the editing of the scrip and what message it giving out to the viewers.
Programme Profiles gives the viewer all the information they need to know about a TV program. Advertising company may find this useful because this will help advertiser find out all the information they need to know about the program itself more easier and quicker, instead of having to search it in one bits.
A rate card is a printed list of advertising rates charged print and broadcast media. Rate card are for guidance. This is because the actual charges vary greatly according to the bargaining power advertiser. "Coronation Street" much more expensive than a minority programme shown at an unsocial hour.
In an online advertisers information packs it gives the viewer all the inside gossip of all the celebrities and their latest new and all the upcoming programs to be shown. For example, itvmedia and channel4sales they both contain all the information that wont be shown on the Television to the viewers, giving them an inside view of the latest news about a program, celebrities and any trends going on.
Programme Profiles gives the viewer all the information they need to know about a TV program. Advertising company may find this useful because this will help advertiser find out all the information they need to know about the program itself more easier and quicker, instead of having to search it in one bits.
A rate card is a printed list of advertising rates charged print and broadcast media. Rate card are for guidance. This is because the actual charges vary greatly according to the bargaining power advertiser. "Coronation Street" much more expensive than a minority programme shown at an unsocial hour.
In an online advertisers information packs it gives the viewer all the inside gossip of all the celebrities and their latest new and all the upcoming programs to be shown. For example, itvmedia and channel4sales they both contain all the information that wont be shown on the Television to the viewers, giving them an inside view of the latest news about a program, celebrities and any trends going on.
No comments:
Post a Comment